6 - 8 October 2020 // Nuremberg, Germany

Kicking-off now – the third edition of the DACH-region’s most important Cybersecurity Startup Award.

Join the UP20@it-sa Award!

For the third time, the Bavarian IT Security & Safety Cluster, Digital Hub Cybersecurity and NürnbergMesse are looking for the best cybersecurity startup in the DACH region.

Shortlisted from all applications by our jury, ten young founder-teams will have the chance to become the region’s best cybersecurity startup.
However, the actual winner will be selected by a specialist audience of doers, decision makers, investors and potential business partners - on site at it-sa on October 6 or online!
The third round kicks-off with three new features:
  • For the first time the shortlisted startups will present themselves during the first day of it-sa thus being even closer to Europe’s biggest trade fair for IT-security.
  • Ahead of the final speed-pitches, it-sa visitors will be able to meet the shortlisted startups at the UP20-Marketplace, check out their innovative solutions and vote for the best founder team.
  • Also for the first time, the expert public can vote online for the best startup. Voting starts early September.
To become the best startup, teams need to convince the experts with their business ideas and innovative solutions. The Top Cybersecurity Startup 2020 receives an exclusive customized 5-day coaching and mentoring by Digital Hub Cybersecurity and Bavarian IT Security & Safety Cluster, and will receive special conditions for exhibiting in the startup area of it-sa 2021. The total value of the award amounts to 10,000 €.

Join now and apply starting from May 8, 2020!



Why participate?

The UP@it-sa Award and Match-up is a unique platform for cybersecurity startups to gain more awareness and win over new customers and partners. Show them why you are on fire for your project.

Exciting contacts!

Use the Match-up to network and establish valuable business contacts. Connect with the cybersecurity industry in an exclusive setting at the CyberEconomy Match-up. Leverage it-sa to present your startup to business decision makers, investors and multipliers!

More awareness!

We will feature the ten nominated cybersecurity startups on the homepage of UP20@it-sa, in social media, in both a video and a brochure that will be available on- and offline. As a startup you will also benefit from the online voting, which will be available for the first time this year!

A prize tailored to your needs!

The winner of the startup award will receive the UP20@it-sa trophy in recognition of their achievement.
However, that is not all! Additionally, the prize includes a 5-day coaching and mentoring tailored specifically to the winner’s needs, carried out by Digital Hub Cybersecurity and Bavarian IT Security & Safety Cluster. Together with the winning startup, we will identify the topics that will help you most to drive the business, for example:
  • Development of an agile sales and marketing strategy
  • Purpose and Trust
  • Research and Insights
  • Preparation of investor briefings and introduction to selected investors
  • Internationalization
  • Analyst relations
  • Organizational development
  • Technical feedback

In addition, you will benefit from special conditions to participate as an exhibitor at the startup area of it-sa 2021.

Take a look at the UP19@it-sa Award.

The second CyberEconomy Match-up for startups, doers and decision makers.

All information about the CyberEconomy Match-Up for start-ups, doers and decision makers 2019 now available also as download:
Download: UP19@it-sa booklet (PDF)

Interested in the UP20@it-sa Award?

Start the movie! – And apply now!

Here, a review from UP18@it-sa Award and Match-up.

Start the movie!

This was the UP18@it-sa Award.

Here you can find more information about the UP18@it-sa Award – the first CyberEconomy Match-up for startups, doers and decision makers.

Apply easily!

Who can participate?

Eligible for participation are startups from Germany, Austria and Switzerland dealing with IT security or data protection. Prerequisite: You have founded the company, have customers and your startup is no older than five years.

Preselection and Audience Award:

An expert jury selects the ten most promising cybersecurity startups from all submissions for the finals round on October 6th. Under scrutiny is the entire package consisting of products / solutions, company set-up plus sales and marketing strategy.
UP20@it-sa is an audience award, which is why the trade visitors and experts will choose the winning startup. They can vote online or on site at the UP20@it-sa Match-up.
The best Startup needs to convince twice:
New! Our online voting. All shortlisted startups will have the chance to upload a video to the it-sa homepage to participate in the online-voting staring early September. More information will follow shortly.
At UP20@it-sa Match-up trade visitors and experts can meet the nominated startups and determine their favorites. UP20-Match-up includes a marketplace and a speed-pitch event.
If you convince both online and on site, you’ll be the one holding the UP20@it-sa trophy in your hands!

How to apply:

Application opens May 8, 2020: Simply PDF Bewerbung UP20 download the application form , complete it and upload it here together with a pitch presentation (max. 15 slides) as well as - optionally - an application video. The video should not be longer than 45 seconds – the upload no more than 10 MB. Check out the table to see the areas you should cover in your pitch presentation.

Apply from May 8!

Please upload the application form together with the documents here!

The legal process is excluded.

Why is there the UP@it-sa Award?

That IT security is becoming increasingly important is far more than a truism. The market is growing and needs real innovative solutions from creators like you, who think not one but two to three steps ahead. Show what is in you! With the presentation of the UP@it-sa Award, the Bavarian IT Security & Safety Cluster, Digital Hub Cybersecurity and NürnbergMesse are giving you a platform. We bring strong teams like yours into the limelight and show the innovative power in the D-A-CH region.
That is why for the third time we are creating the platform where the new and the "established" stakeholders of the IT security industry are networking.

The Jury

Simon Hülsbömer,

Simon Hülsbömer, Senior Project Manager – magazine, COMPUTERWOCHE

"All good things come in threes. After two successful editions of the UP@it-sa-Award, we are finally moving to primetime. With the UP20@it-sa-Match-up now taking place on the first day of it-sa, I expect this outstanding initiative to gain even more traction, way beyond our start-up, investor and founder community. As in the previous year, we expect the entries and nominees to reflect the whole range of the DACH region’s IT-security and privacy startup ecosystem. Selecting the shortlist will become even more of a challenge, but we are ready for it. Let’s go!

Oliver Küch

Oliver Küch, Director Marketing and PR/ Innovation Manager at Fraunhofer SIT

"To us at Fraunhofer SIT and especially us being part of the National Research Center for Applied Cybersecurity, strong startups and spin-offs really matter. We are Europe’s leading center for applied cybersecurity. We also see a high potential for German cyber startups to gain a leading position. Therefore, we are extremely pleased that the UP@it-sa award has established itself as the most prestigious cybersecurity award in the DACH region, providing a great glance into a growing innovation community. It sure is worthwhile to participate!"

Sandra Wiesbeck

Sandra Wiesbeck, Head of Bavarian IT Security Cluster

"1.500 solutions to tackle Corona in only 48 hours, many of them digital – these are the results of the hackathon WirVsCorona, which the federal government of Germany launched at the end of March. These amazing figures speak for an outstanding will to innovate, but they also show the need for strong cybersecurity-solutions. The UP@it-sa-award has evolved to become the most prestigious award in the DACH region for cybersecurity startups. It provides a unique platform to show-case how security shapes and enables the future digital transformation of our society. As co-initiators and member of the consortium Founder Initiative Oberpfalz (DGO), we are very proud to support the awards again this year."

Alex Christophe

Alex Christophe, Sales Director bei IDEE

"Awards such as the UP@it-sa-award are a great opportunity for cybersecurity startups to gain awareness with customers and partners and add to their credibility. It is something we clearly benefited from after we were recognized as the DACH region’s best cybersecurity startup last year. Additionally, we are benefiting a lot from the award, which is providing coaching and training completely customized and tailored to our needs. Our tip for other startups: apply and use the platform! I am looking forward to be part of the jury in 2020. It is always exciting to be in the vanguard of innovation."

Media Partner

Computerwoche von IDG

Website: Computerwoche

UP20@it-sa Match-up

Invitation to it-sa 2020’s trade visitors: Support the ten nominated startups and select the winner!

For the first time, the third CyberEconomy Match-up for startups, doers and decision makers takes place one the first day of the fair, Monday, October 6, 2020. We invite experts, partners, investors and consultants to this exclusive Match-up. You will be able to meet the ten nominated startups in an exclusive setting, thereby supporting them to create a footprint in the IT security market.
Our match-up includes the UP20-marketplace and the speed-pitch event. As of noon on October 6th, the shortlisted startups will present their cybersecurity solutions at the UP20-marketplace where you can meet them.
At the final speed pitch-event, all startups will be presenting their solutions before the final vote. Places are limited, we request advise registering early as seating capacity is places are limited and seats will be allocated on a first come, first serve basis.
Curious about the next generation of DACH IT security makers?

Questions? Suggestions?

Contact for questions about the award:

Ute Richter, Managing Director Digital Hub Cybersecurity,
Mail: ute.richter@digitalhub-cybersecurity.com

Sandra Wolff, Project Manager Digital Hub Cybersecurity,
Mail: sandra.wolff@digitalhub-cybersecurity.com

Contact for questions about sponsoring, the match-up or it-sa trade fair:

Frank Venjakob, Director it-sa
Mail: frank.venjakob@nuernbergmesse.de

Fotos: Headerbild © Mikolette / istockphoto.com