UP19@it-sa - CyberEconomy Match-Up for start-ups, doers and decision makers

The second CyberEconomy match-up for startups, doers and decision makers took place on
Monday, October 7 , from 1:00 pm to approx. 6:00 pm, held in the Exhibition Center Nuremberg, NCC West Hall Paris.

It was the day before the start of the it-sa fair. We invited experts, partners, investors and consultants to this exclusive match-up. They were able to meet the 12 nominated start-ups in an exclusive setting and support them in making their mark in the IT security market. Besides the official program with key notes and speed pitches, there was also plenty of time for discussions, exchange and networking.

The nominated start-ups 2019 were:

These are the nominated start-ups 2019

IDEE won the UP19@it-sa Award

And the winner is…
In the pitching session for the UP19@it-sa Award, IDEE came out tops against eleven competitors.
To the website of IDEE


Christian Baudis


Christian Baudis is a digital entrepreneur, futurist and former Google Germany boss. He has successfully launched several European start-ups and worked for more than 20 years in leading CEO roles in the European Media & Internet industry.
He advises international investors and companies on their digital strategy and was honoured with well-known awards from the digital industry.
In 2014, he founded the company My Digital amongst others with the Business Unit Start-Ups (Start-Ups & Investments) Start-ups and IT security are two areas that Baudis particularly cares about and we are looking forward to his keynote:

„Household robots, black hat hackers, agricultural drones and why we need more fresh start-up ideas! "


Lisa Ruhfus


Lisa Ruhfus, born in Dortmund, is a moderator, freelance journalist and author. In 2013, she completed the Frank Elstner Masterclass of the Axel Springer Academy. Among the formats developed there for zuio.tv one format to mention is "Die Klugscheisserin", reaching 43,000 viewers (largest knowledge channel of a woman in Germany on YouTube) as well as the common channel with Doctor Allwissend "Zirp and Zirp". She is currently working on TV and WebTV projects for ZDF and radio.

Why is there the UP@it-sa Award?

That IT security is becoming increasingly important is far more than a truism. The market is growing and needs real innovative solutions from creators like you, who think not one but two to three steps ahead. Show what is in you! With the presentation of the UP@it-sa Award, the Bavarian IT Security & Safety Cluster, Digital Hub Cybersecurity and NürnbergMesse are giving you a platform. We bring strong teams like yours into the limelight and show the innovative power in the D-A-CH region.
That is why for the second time we are creating the platform where the new and the "established" stakeholders of the IT security industry are networking.

The Jury 2019

Simon Hülsbömer,

Simon Hülsbömer, Senior Project Manager – Redaktion, COMPUTERWOCHE

"After the successful kick-off last year, I am looking forward to the next round of the UP@it-sa Award. The initiative showcases the spirit of entrepreneurship that is developing around IT security and privacy in the D-A-CH region. It is impressive to see how much verve and commitment are involved and how passionate all contestants are about their cause. The selection of the best ones is becoming increasingly difficult."

Oliver Küch

Oliver Küch, Director Marketing and PR at Fraunhofer SIT

"In my role as head of marketing at Fraunhofer SIT I support teams to market their developments. Being involved in Fraunhofer Venture, the Digital Hub Cybersecurity and the Hesse Israeli Partnership Accelerator (HIPA), I see and work with various internal and external founder teams. Still, the tremendous market potential and the technical quality of the solutions always surprise me positively. German startups definitely do not have to shy away from international comparison – sometimes they simply lack the right framework and partnerships. But the overall trend points in the right direction.”

Philipp S. Krüger

Philipp S. Krüger, Managing Director ASGR | Accenture Security

"The demand for commercial and scalable cybersecurity innovations is growing rapidly. This is a great opportunity for locally based startups. With the UP19@it-sa Award we as Accenture Security want to help the best security start-ups in the D-A-CH region gain greater visibility and market success."

Sandra Wiesbeck

Sandra Wiesbeck, Management Bavarian IT Security & Safety Cluster

"Last year’s UP18@it-sa Award and Match-up were incredibly exciting and inspiring. We are very excited to offer cybersecurity start-ups such an attractive platform again this year. I found the creativity and innovation of the young companies particularly impressive, and I am all the more curious to see which ideas will be presented to us as a jury."

Alex Wyllie

Alex Wyllie, Founder and Managing Director of last year’s winner IT-Seal

"We can only recommend for any cybersecurity startup to enter the UP19@it-sa Award: It’s a competition that has an international halo and increases the visibility of excellent and innovative solutions and their recognition by the industry. It was a great honor and an acknowledgement for our customers and for us to be voted the best Cybersecurity Startup 2018. We are therefore very happy to give back to the community what they did for us and are looking forward to being part of the jury."

Gold Sponsor 2019


Website: Accenture

Media Partner

Computerwoche von IDG

Website: Computerwoche

Questions? Suggestions?

Contact for questions about the award:

Ute Richter, Managing Director Digital Hub Cybersecurity,
Mail: ute.richter@digitalhub-cybersecurity.com

Sandra Wolff, Project Manager Digital Hub Cybersecurity,
Mail: sandra.wolff@digitalhub-cybersecurity.com

Contact for questions about sponsoring, the match-up or it-sa trade fair:

Frank Venjakob, Director it-sa
Mail: frank.venjakob@nuernbergmesse.de

Fotos: Headerbild © Mikolette / istockphoto.com