8 - 10 October 2019 // Nuremberg, Germany

Join the UP19@it-sa Award!

UP18 is now UP19

The Bavarian IT Security & Safety Cluster, Digital Hub Cybersecurity and NürnbergMesse will be confering the UP19it-sa Award to cybersecurity startups in the D-A-CH region for the second time.

The UP@it-sa Award, the first startup award exclusively for security startups from the D-A-CH region, is entering its second round. For this year's UP19@it-sa Award a jury will select and nominate 12 cybersecurity startups who convince with outstanding innovations and business ideas. The shortlisted startups will meet a specialist audience of doers, decision makers, influencers, investors and potential business partners who will select the winner at the second "CyberEconomy Match-Up".
The Top Cybersecurity Startup 2019 receives a special customized 5-day coaching and mentoring by Digital Hub Cybersecurity and the Bavarian IT Security & Safety Cluster, and will be offered special conditions for exhibiting in the startup area of it-sa 2020 with a total value of 10,000 €.

Join now and apply until August 9, 2019!



Why participate?

The UP@it-sa Award and Match-up is a unique platform for cybersecurity startups to win over new customers and partners. Shine with your idea at the speed pitch on the big stage. Show why you are on fire for your project at your own presentation area.

Exciting contacts!

Use the lounge area to network and establish valuable business contacts. Connect with the cybersecurity industry and use it-sa to present your startup project to business decision makers, investors and multipliers at the CyberEconomy Match-Up!

More awareness!

The 12 nominated cybersecurity startups will be featured on the homepage of the UP19@it-sa-Award and in a brochure that is issued on- and offline.

A prize tailored to your needs!

The winner of the startup award will not only receive the UP19@it-sa Award and trophy in recognition of his achievement.
Additionally, the prize includes a 5-day coaching and mentoring tailored specifically to his needs carried out by Digital Hub Cybersecurity and the Bavarian IT Security & Safety Cluster. Together with the winning startup, we will identify the topics that will help you most to drive the business, for example:
  • Development of an agile sales and marketing strategy
  • Messaging and positioning
  • Preparation of investor talks and concrete investor contacts
  • Buy-Outs
  • Internationalization
  • Analyst relations
  • Organizational development
  • Technical feedback

In addition, you will benefit from special conditions to participate as an exhibitor at the startup area of it-sa 2020.

Apply easily!

Who can participate?

Eligible for participation are startups from Germany, Austria and Switzerland dealing with IT security or data protection. Prerequisite: Your company has been founded, has customers and is no older than five years.

Preselection and Audience Award:

An expert jury selects the 12 most promising cybersecurity startups from all submissions. The entire application package consisting of products / solutions, company set-up plus sales and marketing strategy is under scrutiny. At the UP19@it-sa match-up, the specialist audience then finally votes for the most outstanding startup and winner of the audience award UP19@it-sa.

How to apply:

Application opens June 1, 2019: Simply PDF Bewerbung Up19 download the application form , complete it and upload it here together with a pitch presentation (max. 15 slides) as well as - optionally - a video. The video should not be longer than 90 seconds – the upload no more than 10 MB. Check out the table to see the areas you should cover in your pitch presentation.

Apply from June 1st! The application deadline is at 23h59 on 9 August 2019.

Please upload the application form together with the documents here!

The legal process is excluded.

Why is there the UP@it-sa Award?

That IT security is becoming increasingly important is far more than a truism. The market is growing and needs real innovative solutions from creators like you, who think not one but two to three steps ahead. Show what is in you! With the presentation of the UP@it-sa Award, the Bavarian IT Security & Safety Cluster, Digital Hub Cybersecurity and NürnbergMesse are giving you a platform. We bring strong teams like yours into the limelight and show the innovative power in the D-A-CH region.
That is why for the second time we are creating the platform where the new and the "established" stakeholders of the IT security industry are networking.

The Jury

Simon Hülsbömer,

Simon Hülsbömer, Senior Project Manager – Redaktion, COMPUTERWOCHE

"After the successful kick-off last year, I am looking forward to the next round of the UP@it-sa Award. The initiative showcases the spirit of entrepreneurship that is developing around IT security and privacy in the D-A-CH region. It is impressive to see how much verve and commitment are involved and how passionate all contestants are about their cause. The selection of the best ones is becoming increasingly difficult."

Oliver Küch

Oliver Küch, Director Marketing and PR at Fraunhofer SIT

"In my role as head of marketing at Fraunhofer SIT I support teams to market their developments. Being involved in Fraunhofer Venture, the Digital Hub Cybersecurity and the Hesse Israeli Partnership Accelerator (HIPA), I see and work with various internal and external founder teams. Still, the tremendous market potential and the technical quality of the solutions always surprise me positively. German startups definitely do not have to shy away from international comparison – sometimes they simply lack the right framework and partnerships. But the overall trend points in the right direction.”

Philipp S. Krüger

Philipp S. Krüger, Managing Director ASGR | Accenture Security

"The demand for commercial and scalable cybersecurity innovations is growing rapidly. This is a great opportunity for locally based startups. With the UP19@it-sa Award we as Accenture Security want to help the best security start-ups in the D-A-CH region gain greater visibility and market success."

Sandra Wiesbeck

Sandra Wiesbeck, Management Bavarian IT Security & Safety Cluster

"Last year’s UP18@it-sa Award and Match-up were incredibly exciting and inspiring. We are very excited to offer cybersecurity start-ups such an attractive platform again this year. I found the creativity and innovation of the young companies particularly impressive, and I am all the more curious to see which ideas will be presented to us as a jury."

Alex Wyllie

Alex Wyllie, Founder and Managing Director of last year’s winner IT-Seal

"We can only recommend for any cybersecurity startup to enter the UP19@it-sa Award: It’s a competition that has an international halo and increases the visibility of excellent and innovative solutions and their recognition by the industry. It was a great honor and an acknowledgement for our customers and for us to be voted the best Cybersecurity Startup 2018. We are therefore very happy to give back to the community what they did for us and are looking forward to being part of the jury."

Gold Sponsor


Website: Accenture

Media Partner

Computerwoche von IDG

Website: Computerwoche

UP19@it-sa Match-UP

The second CyberEconomy match-up for startups, doers and decision makers takes place on Monday, October 7, from 1:00 pm to approx. 6:00 pm. It’s the day before the it-sa trade fair starts. We invite experts, partners, investors and consultants to this exclusive match-up. You will be able to meet the 12 nominated startups in an exclusive setting and support them to create a footprint in the IT security market. In addition to the official program with key notes and speed pitches, you will have plenty of time for discussions, exchanges and networking.
Tickets for for the CyberEconomy matchup are limited. They are available at EUR 150 / person on a first come, first serve basis.
Curious about the next generation of D-A-CH IT security makers?

Get your ticket from August 27th, 2019 – the day the it-sa ticket shop opens.

Questions? Suggestions?

Contact for questions about the award:

Ute Richter, Managing Director Digital Hub Cybersecurity,
Mail: ute.richter@digitalhub-cybersecurity.com

Sandra Wolff, Project Manager Digital Hub Cybersecurity,
Mail: sandra.wolff@digitalhub-cybersecurity.com

Contact for questions about sponsoring, the match-up or it-sa trade fair:

Frank Venjakob, Director it-sa
Mail: frank.venjakob@nuernbergmesse.de

Fotos: Headerbild © Mikolette / istockphoto.com