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Founded in 1953, CHERRY presented its first computer keyboards in 1973, making it the manufacturer with the longest experience in this field.
Cherry restructured itself in 2016 with the involvement of GENUI GmbH. Based on its principle “We are the simplest link between people and the digital world”, Cherry now offers products and services from its two divisions “Professional IT Devices & Systems” and “Gaming Devices & Components”.
Simplicity, integrity, quality, partnership, best performance and personal contact are the yardsticks which Cherry measures itself by. These determine how the company treats its employees, as well as its relationships to customers and suppliers.
The organization with two divisions enables Cherry GmbH to precisely address individual markets and target groups.
The company is able to successfully take customers all over the world into the digital future.
Office applications, as well as e-health, POS and security, are covered by “Professional IT Devices & Systems”. The gaming market is catered for by “Gaming Devices & Components” (MX switches, self-designed and developed gaming devices).